Houston Coffee Collective needed a logo that captured the spirit of the city’s coffee community while staying friendly and approachable. As a volunteer‑led group focused on connection and education, they wanted an identity that would feel instantly familiar to both coffee professionals and hobbyists.

I designed the logo as a wordmark in the silhouette of an espresso machine. One version features a portafilter pulling a shot into a single cup, and an alternate version stacks a row of colorful cups to represent the Collective’s diverse membership. A warm palette and clean geometry balance playfulness with professionalism.

The finished system rolls out across flyers, event posters, t‑shirts, and stickers, giving the Collective a clear, consistent presence wherever coffee people gather. The identity invites participation, signals their values of community, education, and diversity, and reinforces the group’s role as a hub for learning and collaboration.