Oneness Needs Everyone (O.N.E.) is a nonprofit based in Durango, Colorado, dedicated to responsibly sourcing and delivering firewood to meet community needs while minimizing ecological impact. Their mission is grounded in service, compassion, and stewardship, fostering lasting social and environmental benefits in the region.

When I partnered with Oneness, they had an existing logomark, a pair of hands cradling the earth, with a sprout emerging from the soil. This symbol represented Oneness’s core values of service, sustainability, community, and spiritual care for the land. They needed a full visual identity built around that mark to carry their vision forward.

The color palette draws from nature and the typography balances readability with a handcrafted, outdoorsy feel. Imagery was chosen to highlight the real people, places, and resources that Oneness serves.

The resulting brand identity supports Oneness’s goal to serve with love, protect what matters, and build a more connected relationship between people and planet.